Won by the Plato chair (design Jasper Morrison), this prize is given every two years to Italian design products that have stood out for quality and value, and to notable personalities of the design world.

“Essential and rigorous, it distils the very nature of the chair. A contemporary, resistant, and long-lasting die-cast aluminium object in line with the concept of sustainability”.

The motivation for the award speaks clearly and embodies the essence of the chair. Plato is versatile and well suited for domestic, professional, and public spaces – indoors and outdoors.