The MoMA Store, the Museum of Modern Art’s exceptional renowned shop, gives to Magis shop windows in both 53rd St and also the Soho shop. Large Steelwood Chair pictures – the new chair designed by Ronan & Erwan Bouroullec now on sale – is featured in both of the stores shop windows. A huge banner with the Steelwood artwork, welcomes the visitor at the fair (ICFF) entrance, and Steelwood again fills the ICFF Theatre space. The Magis stand is characterized by stunning graphics. For the first time some of the newest products exhibited in Milan are being shown to the American market. Magis won the important 2008 ICFF Editors Award prize for seating collections.