Magis is very special.  This is because Eugenio Perazza is very special.  When I try to understand how his mind works,  I think it works more like a collector than an industrialist – a very special collector, so that even when you don’t understand exactly what he wants, you are certain that he knows exactly what he wants.  Every piece I did for Magis had to be ‘collected’ or curated by him.  An example would be the Folly (2013).  He described what he wanted – a rotation moulded piece that is extraordinarily long.  He wanted it and there was nothing I could say.  I tried to talk him out of this folly, telling him that I’m was not very optimistic about the appeal of such a lump of rota moulded plastic, but he was sure, and insisted.  He was right and I was wrong – the result is one of my favourite pieces, just because of all of the points against a project like this.  This is an extreme example, but in discussions with Eugenio (and his team of course) you have someone very clear about their ambitions and their vision.  If you look at the collection of Magis, it is not like any other Italian company. It is Magic!