What makes Magis, with its Latin etymology of ‘more’, to be something ‘more’ than the classic idea of added value and the seductive surface of aspirations, is the way it mixes dealing with the quality of the everyday with a vital poetry that can best be symbolised by the mule, the figurehead of Magis, equally stubborn, humble and tenacious, a rough beauty and an ass kicker! Long live the mule!